bizinfo.gif - 2568 Bytes Burma Shave
A lesson in marketing

The following are just a small sampling of the over 600 slogans the Burma Shave company used to line our highways with. The signs were removed in the mid-sixties after the company was sold to Phillip Morris. Still, these should bring out a chuckle or two.

Although to many it would seem as though Burma Shave was just a good-natured company, its sense of humor and rhyme was a unique lesson in marketing that saved the company during the depression and earned Burma Shave posters a spot in American history at the Smithsonian Institute.

   ********************         
THE BEARDED LADY
TRIED A JAR
SHE'S NOW A
FAMOUS MOVIE STAR
BURMA SHAVE
IF YOU THINK
SHE LIKES YOUR BRISTLES
WALK BARE-FOOTED
THROUGH SOME THISTLES
BURMA SHAVE
SHE EYED HIS BEARD
AND SAID NO DICE
THE WEDDING'S OFF
I'LL COOK THE RICE
BURMA SHAVE
PAST SCHOOLHOUSES
TAKE IT SLOW
LET THE LITTLE
SHAVERS GROW
BURMA SHAVE
IS HE LONESOME
OR JUST BLIND
THIS GUY WHO DRIVES
SO CLOSE BEHIND?
BURMA SHAVE
MANY A FOREST
USED TO STAND
WHERE A LIGHTED MATCH
GOT OUT OF HAND
BURMA SHAVE
THE ONE WHO DRIVES
WHEN HE'S BEEN DRINKING
DEPENDS ON YOU
TO DO HIS THINKING
BURMA SHAVE
ALTHO WE'VE SOLD
SIX MILLIONS OTHERS
WE STILL CAN'T SELL
THOSE COUGH DROP BROTHERS
BURMA SHAVE
WE'VE MADE GRANDPA
LOOK SO TRIM
THE LOCAL DRAFT BOARD'S
AFTER HIM
BURMA SHAVE
PEDRO WALKED
BACK HOME, BY GOLLY
HIS BRISTLY CHIN
WAS HOT-TO-MOLLY
BURMA SHAVE
THIRTY DAYS
HATH SEPTEMBER
APRIL, JUNE,
AND THE SPEED OFFENDER
BURMA SHAVE
IF DAISIES ARE
YOUR FAVORITE FLOWER
KEEP PUSHIN' UP
THOSE MILES PER HOUR
BURMA SHAVE
UNLESS YOUR FACE
IS STINGER FREE
YOU'D BETTER LET
YOUR HONEY BE
BURMA SHAVE
TRAIN APPROACHING
WHISTLE SQUEALING
PAUSE!
AVOID THAT RUNDOWN FEELING
BURMA SHAVE

Connie Eccles


The majority of the information comes from: Backwoods Home Magazine
1257 Siskiyou Blvd #213 Ashland, OR 975 20

The entire article that inspired this piece, "Here's the story of Burma Shave." is located in back issue #37 of Backwoods Home magazine's home page at Backwoods Home Magazine
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