A lesson in marketing
The following are just a small sampling of the over 600 slogans the Burma Shave company used to line our highways with. The signs were removed in the mid-sixties after the company was sold to Phillip Morris. Still, these should bring out a chuckle or two.
Although to many it would seem as though Burma Shave was just a good-natured company, its sense of humor and rhyme was a unique lesson in marketing that saved the company during the depression and earned Burma Shave posters a spot in American history at the Smithsonian Institute.
The majority of the information comes from: Backwoods Home Magazine
1257 Siskiyou Blvd #213 Ashland, OR 975 20
The entire article that inspired this piece, "Here's the story of Burma Shave." is located in back issue #37 of Backwoods Home magazine's home page at Backwoods Home Magazine
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