Having a good relationship and communication with the residents of an apartment community is critical. Without good relations you can expect problems. Since apartment residents desire a carefree lifestyle, which includes no responsibility for maintenance and a reliability upon prompt service and technical ability, maintenance plays a significan role in public relations.
The leasing consultant or manager sells the quality of the maintenance service to the prospective resident. After the resident moves in, each time he requests a service for his apartment, the maintenance technician is assigned the responsibility for fulfilling his request. Performing any maintenance task is an excellent opportunity to display the pride you have in your work, the ability to do great job, and concern and appreciation for your residents, the people who pay your salary. Never look at a resident as an interruption of your work. The are the purpose of it. The resident does us a favor when he rents from us. We aren't doing him a favor by renting to him. The resident is not dependent on us. We are dependent on him. He is the most important person in our business. Never forgetting that makes it much easier to smile through whatever situation you find yourself in. People usually treat their boss differently and nicer than others. That's usually because he signs their time sheet or paycheck. Always treat residents as you would your boss.
The resident deserves the most courteous attention we can give him. He is the lifeblood of this business and ultimately our boss. Remember he pays our salary. Without him, we would have to close the doors.
Recently a survey of apartment residents indicated that the top two pet peeves of renters was intrusion of their privacy and incomplete repairs. Unless an emergency situation arises or you need to inform the resident about shutting off the water, electric, etc., you should not knock on the door unannounced and ask to look around inside when the renter is home. When the apartment is rented you turn over to the renter a legal interest in the property similar to an ownership right. You are turning over the right of "quiet enjoyment," as the lawyer would say. This is the right to be left alone and have one's personal property undisturbed.
Don't enter without renter's permission except in the case of an emergency such as fire, wind damage, water leakage or utility problems. It's the law to give at least 24-hours notice and you must enter at a reasonable time, [usually not before 9:00 AM or after 5:00 PM]
The second major complaint of renters is that the owner or manager does not make proompt repairs when the reports something wrong. If you want renters to pay rent in a timely fashion, you must reciprocate by making good repairs quickly and professionally. Service leads to increased occupancy. People love to talk about rare experiences - like receiving professional quick service.
The maintanance technician represents the apartment community and the management company or owner in a professional role. His appearance is evaluated by the residents and his overall image makes a strong statement about how business is taken care of.
Here are some basic rules for your maintenance personnel to follow as you cultivate those good relations with residents:
Remember, the resident views the management and maintenance as the same entity. They expect good service as part of the deal. Retaining residents is the best method for keeping vacancies low and turnovers as a minimum, which means your job will be easier.
Try everyday to go out of your way to make every resident you come into contact with feel like they are special.
Lou Hager is Directory of Property Maintenance for Advanced Management Company 714-951-6000
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