Pros, cons to employing telemarketersQuestion:
I notice that a number of companies are using telemarketing help to obtain business. Does it really pay for itself in new business or do the additional profits just cover the additional costs?
Would telemarketing have an value for your firm? This depends on the goods and services you sell and how well your business could integrate telemarketing into its operations.
However, there are benefits from using this approach. Here are the most commonly cited:
Of course, there are some shortcomings to telemarketing. For example, poor telephone techniques can defeat the telemarketing strategy. These include rudeness, overaggressiveness, dishonesty and an impersonal attitude.
For telemarketing to work well, there has to be good coordination between those taking orders and those filling the orders.
Finally, it's important to remember that the work can be monotonous, resulting in high employee turnover. So you need to weigh the benefits as well as the potential problems before deciding whether telemarketing is for you.
Bill Bryan is a counselor with the Service Corps of Retired Executives. SCORE offers counseling, workshops and seminars on small business operations. You can reach Bryan through SCORE, 515 N Court St. 815-962-0122, for information and appointments.
SCORE is a registered trademark of the Service Corp of Retired Executives
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