Some Tips to Help Your Service SellQuestion:
For the past three years I've run a word-processing and data entry business. I get most of my work by word of mouth. I've done some advertising and sent out letters but got little response. I'm thinking that selling a product would be easier than selling a service. What do you think about distributing personalized children's books?
Starting a business is always exciting. However, after a few years, after you get caught up in the struggles of your company, it's easy to fall into "the grass is always greener" syndrome. Having covered all the pitfalls, hurdles, and limitations of your operation, something new always seems much more promising. But keep in mind that you'll soon discover the new operation's unique pitfalls, hurdles, and limitations.
Before you start a new line, consider these alternatives for building your company:
If you are truly ready for a change and would feel better about selling a product, continue your search. Few people ever earn back their investment when selling customized children's books.
Look for a product you could market that relates to one of your interests or passions. If you're into gourmet foods, for example, you might latch onto a new trend in food as several people have done with hot sauces. This way, you could tap into something truly special with a growing demand and increase your prospects for success.
Bill Bryan is a counselor with the Service Corps of Retired Executives. SCORE offers counseling, workshops and seminars on small business operations. You can reach Bryan through SCORE, 515 N Court St. 815-962-0122, for information and appointments.
SCORE is a registered trademark of the Service Corp of Retired Executives
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